In the past, you had to pay huge sums of money to get the kind of software and scripts that has enabled marketing experts to do all the testing and tracking necessary to get the advantage over you when setting up their websites. But now, thanks to the folks at Google, you can have every advantage those pros have – without paying a penny.

The first tool you need is Google Analytics. This tool is completely free and lets you track the visitors that come to your page in great detail.

But knowing the tracking numbers doesn’t really tell you the whole story. Real improvements come when you are able to take action based on that tracking. When you can try out different elements on your website and test them against one another so you can keep the one that does the best. This is commonly called split testing. It once was the province only of marketing experts.

For that Google you can use Google Website Optimizer. This tool lets you compare different elements against one another so that you can constantly be improving your website.

Here’s a video from last August where Tom Leung from Google spells it out in greater detail:

If you have never outsourced internet marketing work before, this time consuming task is an ideal place to start. The trouble most people have with outsourced workers is that it takes a lot of time to put together the details of the work you need to have done. Sometimes it seems like you might as well do it yourself as spend the time putting together the instructions.

For link building, I have found an answer to the problem. It’s only $5 per month. I’ve been using it and seeing the results now for 2 months and it is really working great. You get detailed graphic instructions on how to set up 30 *new* backlinks from high PageRank web sites every single month. It’s simple, step-by-step. Mega easy. No worrying about trading reciprocal links.

The best thing is that you have a detailed set of instructions for every single link to give to the person you outsource the work to. Go and check out Easy Backlink Builder right now before the owner comes to her senses and raises the prices.