That’s what I’m doing here. (Being honest with your customers is also important.) Being on this list will enable you to receive offers of more very high quality free “stuff”.

People are much more likely to opt in to your list if the page where you are requesting it looks professionally done. Well done graphics are very helpful in increasing the rate at which people sign up for your mailing list.

Here is a very good looking collection of graphical opt-in templates ready for you to personalize for your own squeeze pages.

Here are some examples from the set:

You can click here to see them better and to download the set.

In the past, you had to pay huge sums of money to get the kind of software and scripts that has enabled marketing experts to do all the testing and tracking necessary to get the advantage over you when setting up their websites. But now, thanks to the folks at Google, you can have every advantage those pros have – without paying a penny.

The first tool you need is Google Analytics. This tool is completely free and lets you track the visitors that come to your page in great detail.

But knowing the tracking numbers doesn’t really tell you the whole story. Real improvements come when you are able to take action based on that tracking. When you can try out different elements on your website and test them against one another so you can keep the one that does the best. This is commonly called split testing. It once was the province only of marketing experts.

For that Google you can use Google Website Optimizer. This tool lets you compare different elements against one another so that you can constantly be improving your website.

Here’s a video from last August where Tom Leung from Google spells it out in greater detail: